When we first heard the news about the COVID-19 back in 2019, it wasn’t so much of a big deal. It was far away and not so scary. Fast forward 6 months later, and it seems everything has ground to a painful halt. Businesses shut down, streets are empty, and hospitals overcrowded.
The effect of the pandemic on businesses has been enormous. Not only has it put many people out of work, but it has also forced everyone to revise the way we do business. Things that shake the world’s economy like this happen rarely. But when it does, those that adapt stay afloat.
In this article, we will show you 5 things you should focus on during this pandemic to keep your business open. At the end of the pandemic, when everything bounces back to normal, your business will be stronger for it.
Focus on these 5 Business improvements during the Pandemic
1. Pickup Services
For businesses that serve their customers directly, such as laundry services, restaurants, etc., there’s a major need to revise pickup practices. The FDA published a set of best practices for handling pickup and delivery during the pandemic. The best practices are supposed to help protect your business, your workers, and your customers.
As more people are staying at home and making orders online, pickup (and delivery) is one of the biggest things in business now. But extra measures have to be taken to keep everyone involved safe. It may cause more strain on resources to get PPEs, hand sanitizers, face masks, etc., but this is where your business has to revise activities and adopt best practices.
2. Delivery Services
The same goes for delivery services as with pickup. Some people report experiencing 70% traffic in delivery service demand and 30% for pickups. Especially in the food industry. This serves as a great opportunity for a forward-thinking enterprise.
This is an opportunity to wow your customers with your class and style. Great packaging that shows care and respect for their demands will go a long way to solidify your place in the hearts of your customers. Since face-to-face encounters aren’t as common as they used to be, delivery excellence is how you boost your brand image now.
Focus on great packaging, quick response times, and easy contactless payment options. We will talk about the latter below.
3. Touchless Payment
It’s a long time since card payment methods (such as credit and debit cards) gradually became more popular than cash payment. Then touchless payment came along.
Prior to COVID-19, mobile payment, a prime specimen of touchless payment, was just a matter of convenience. If customers wanted to pay this way, they would. In the wake of social distancing and a strong health concern to avoid contact with others, it is now a matter of necessity.
When customers would normally consider mobile payment as just an option, they demand it now. In the United States, 47% of consumers are expected to use mobile payment and digital wallets in 2020. Even though this is already a major method of payment in Europe and Asia.
The reason Americans give for not using this before now is that it’s not secure. When actually, it is more secure than card payment. So setting up your business for easy payment via mobile devices is the way to go during this pandemic.
One of the best ones to start with used to be PayPal or Square, but as more and more businesses are accepting payments this way there has become more competitive, and this can mean more just some basic billing advancements, Lumack Bellot, a San Francisco Bay Area Licensed General Contractor accepts Venmo and Google Pay. Explore which options appeal to your work best and adapt alongside your customers.
4. AI Bots on your Website
If you were used to having people walk through your doors to interact with your business, that’s not the case anymore. At least, not like it used to be. Most of the interactions will occur with the contents of your website.
A superb way to make it easy for people to interact with your business’s website is by installing an AI bot feature on the site. You know those bubbles usually at the bottom right corner that says “Hi there! How can I help you today?”, and then you chat with them? Sometimes they direct you to the exact section of the site you’re looking for. That’s what you should get on your site if you don’t have it already.
With chatbots, users can increase people’s engagement with your website and make their experience enjoyable. In that way, you enable brand loyalty.
5. Better Search Engine Ranking
Everything we’ve spoken about above will be pointless if people cannot find your business on the internet. If someone searches for “where to get croissants near me” and your bakery’s website never pops up as an option for consideration, you’re losing money.
Make it easy for people to find your business online when they’re looking for it. During this period, focus on building a strong online presence and use modern SEO techniques to boost your ranking on search engine results pages. The higher up you are, the better your chances of getting more customers.
When you keep these 5 things in perspective, you position your business for success in a world that’s rapidly changing under the weight of the pandemic. Instead of shutting your doors forever, you can come out of this crisis a bigger and better business.